Always keen to see new applications of the endtimes word “wellness”, Lost in Showbiz is drawn to an interview with Gwyneth Paltrow. Gwyneth is discussing Goop, her lifestyle brand that has $956 loo roll on its Christmas gift list and advocates health treatments that even Shirley MacLaine might regard as preposterously fringe.
This week’s big news is that Gwyneth is eyeing an expansion into TV. “What we are thinking of doing,” she tells the Hollywood Reporter, “is a TV show with the working title The Radical Wellness Show.” This would see Gwyneth do what she calls “going into the field”, and talking to doctors and scientists.
Some real, presumably, and some the sort of doctors who pop up on Goop to tell you to cleanse your body in goat’s milk to ward off parasites. Anyhow, the example given by Gwyneth is “people in the crisis in Flint, Michigan, where there is something to uncover and confront about wellness”.
I’m not quite sure the disgraceful failings of government agencies in Flint should be classed as a “wellness” issue. I mean, the city’s government is facing a welter of lawsuits and investigations, a citywide state of emergency was declared, people won’t be able to drink the unfiltered water until at least 2020, elevated blood lead levels have been found in the children, there was a spike in cases of legionnaires’ disease, and various criminal cases and class action lawsuits are pending.
Suggesting it’s a wellness issue makes it sound as if they’ve run out of spa robes and disposable slippers. Then again, don’t forget that Gwyneth once announced: “I have long had Dr Emoto’s coffee-table book on how negativity changes the structure of water.”
The prospect of madam becoming the Christiane Amanpour of public wellness crises would be worth a watch, and she is urged to fast-track the TV show without delay.