They are the new Instagram stars: the American twin sisters Reese and Molly Blutstein (21) from Atlanta impress with their extraordinary style the net. Could you be the next Olsen Twins in the fashion world? In 2015, the Twins launched the Instagram account “double3xposure“, inspired by bloggers and influencers who were followed by the fashion-loving sisters on Instagram.
True to the motto “What they can do, we can do” put the twins regular outfit pictures of themselves on the net. With growing success, as more and more brands became aware of the unusual account. Not least because of her very idiosyncratic style.
At first glance, Reese and Molly Blutstein do not necessarily look like female students, but rather like young teenagers: Brown Bob, porcelain complexion, freckles, barely any makeup. Their cleaner style is what used to be called “normcore” (meaning: unisex fashion trend characterized by unobtrusive, rather average attire) back in the 90s and is now the exact opposite of many glamorous influencers.
Reese and Molly do not roam in catwalk look in front of the Eiffel Tower or on a South Sea Island. Instead, they prefer to take pictures in their hometown of Atlanta, in front of simple house walls or on sports fields.
Instead of the “The Double Lotto” look, Reese and Molly Blutstein wear a kind of partner look with a certain twist: If the fashion theme of the day is yellow, one sister wears a yellow dress, the other only grabs the color in a pleated trouser. In the “black-white” look, one sister puts on a casual, white T-shirt, the other wears a sexy, white blouse. Somehow pretty normal, but that’s what comes with their fans.
Success story of twins
After only two years, the sisters with over 160,000 followers are among the new girls of the influencer scene. Already compared to Olsen twins Ashley and Mary-Kate (31), they visited virtually every show during New York Fashion Week 2018. The driving force behind the account is Sister Reese, who is even under contract with the renowned Influencer Agency Brigade in New York. While Sister Molly is studying in Atlanta, Reese looks after her blogger career. But as with the Olsens, the sisters simply get together the best.
Thus, the twins could already make one or the other cooperation for themselves, for example with Calvin Klein or COS. What started innocently with some outfit posts may well be the starting point for a long-term fashion business career.